“Domino’s: Why We Reinvented Our Pizza — and Then Promoted How Crappy It Used to Be.”

I haven’t seen the new ads that this piece mentions,* but I can attest to the (lack of) quality of Domino’s Pizza in the Newport News, Virginia, area in the eighties. We called it “cheese on cardboard,” and it lived up to the name. I’ll have to try the new recipe and see just how much better it actually is.

* What can I say, I’m too busy to watch much TV, and have been for years.