I had an interesting e-mail yesterday, an offer from a software company:

tap tap tap is back with the top photography app for iPhone, Camera+. And to celebrate the launch of the all-new Camera+ 2, with over 50 awesome new features, we’re giving away a custom engraved “TSA Grope-free Edition” iPad, every day for the next 12 days!

To enter for a chance to win, all you have to do is help spread the word via Facebook or Twitter…

The URL, for the curious, is http://campl.us/#facebook.

First, the name ‘TSA Grope-free Edition’ is priceless, poking fun at the ridiculous TSA airplane security theater while underscoring the fact that an iPad, unlike a laptop, lets you skip some of it.

Second, the marketing idea itself is pure genius. Get people talking about your company, and at least some of them will inevitably look at your products, if only on the page that you’re having tweeted around. Get enough people looking at them, and a certain percentage will see a need for them and eventually buy some.

I sure hope that the company behind the offer knows what kind of marketing genius they’ve got on their hands, and is paying that person accordingly.