My friend Ploni Almoni crows that Apple “ranks 85 out of 100.” That’s nice Ploni, but honestly, they hardly have any competition in that arena. 😉
My friend Ploni Almoni crows that Apple “ranks 85 out of 100.” That’s nice Ploni, but honestly, they hardly have any competition in that arena. 😉
They don’t just beat current computers with Vista, but that’s an all-time high for computer consumer satisfaction.
My wife was having serious trouble with her MacBook battery other day and she went to the Apple store to get it fixed. They looked at it and said that, unfortunately, the battery was dead and had to be replaced. They checked and saw that her one-year warranty had run out and that she had not purchased their extended warranty. So, what did they do? They gave her a brand new battery anyway, completely free of charge! My wife was so floored that she immediately went out and bought coffees for all three technicians working there at the time just to say ‘thanks!’.
It’s a great way to do business, and a great way to win both repeat and new customers.
Wow! I have to wonder how long they can keep that sort of thing up, but it’s very nice to hear that there’s a computer company that does so well in the customer service department. As I said above, they have so little real competition there. 🙂
One of the advantages of their larger profit margin is that they will be able to keep that kind of thing up, at least financially.