If newspapers are relying on paywalls to survive, then they really are the equivalent of walking dead men. Even more so than those of us who have watched this saga from the beginning realized.

As this article points out, there’s no point to putting the papers online if only subscribers can see them or link to them. Why would anyone who’s looking for readers talk to a company that doesn’t provide any? And that goes for advertisers as much as A-list entertainers, which spells doom for the whole idea.

Good luck, Rupert. You’re going to need it.