When I was a child, one of our family’s vacations required driving through Nashville, Tennessee. That was the first place I encountered grooved pavement; my mother said to be quiet and listen, because the road was singing to us (which earned her about three minutes of golden near-silence from myself and my two sisters).
It wasn’t, of course, but it seems that someone in Japan — where else? — has taken the idea and run with it.
I don’t know about you, but a road like that would drive me crazy.